Niigata Sangyo University

Faculty of Economics
Department of Cultural Economics

Novels and paintings are among examples of things that humans create which are passed on by hand and delivered to us. Culture is supported by economics and economics is enriched by culture. Cultural Economics is the study of cultural activities from an economic perspective.

Features of the Department of Cultural Economics

Offers four courses which clarify career path selection

Offers four courses which clarify career path selection

In line with the career path students wish to pursue from the third year of their schooling, they will acquire high-level practical knowledge in the cultural economics field, and develop the skills to apply such knowledge by examining recent case studies.

Provides an understanding of the relationship between culture and economics

Provides an understanding of the relationship between culture and economics

Students think about things in society and spiritual wealth based on the reciprocal relationship of culture and economics by studying about Japanese culture, foreign cultures, and regional cultures.

Students learn about the relationship between cultural value and economic value

Students learn about the relationship between cultural value and economic value

Students examine economic value of products and cultural assets created through cultural activities and cultural value, and study the relationship of these two values.

Fieldwork allows students to gain an understanding about real-life conditions

Fieldwork allows students to gain an understanding about real-life conditions

Students suggest culture based town planning methods by considering the role of culture in regional revitalization while deepening their understanding of the cultural industry through fieldwork.

Increasing interest through a well-balanced study through four courses

Although cultural economics is a vast field, this department allows students to focus on the following four courses. We would like student to understand the various surprising relationships between culture and economics and study about them through these courses. Well balanced study through four courses will allow students to acquire a wide range of knowledge. We ask that students select one course (subject) for the seminar and when preparing their graduation thesis.

Our four courses provide student with a broad range of knowledge

Students will learn about basic cultural related knowledge, concepts, and sensitivity while at the same time acquiring fundamental knowledge about economics and management. They pursue ideal new economic activities by studying the close relationship between culture and economics in our product-rich modern society.

Creative Culture Business Course

Creative Culture Business Course

Study of creative business culture including the film business and music business

Creative business culture, which includes the content industry (providing comics, animation, games, films, music, and other content) and apparel industry, which gives birth to fashion,and is also related to intellectual property rights, is currently energizing Japan. In this course, students will study about content market trends, including trends overseas, trends such as the development of Japanese content overseas, and the dynamic conditions of new businesses.

Tourism Business Course

Tourism Business Course

New tourism = Pursuing the possibilities in tourism

Tourism is currently being re-examined from a cultural activity perspective. In addition to conventional tourism, participatory tourism where people can experience different cultures is gaining attention. This type of tourism includes searching for regional cuisines, participation in festivals, experiences at farm villages, travelling to rural areas, travel to isolated islands, and factory tours. In this course, students will learn about new tourism products, and study about the possibilities in tourism, methods for revitalizing regions through tourism, and so forth.

Agri-Food Business Course

Agri-Food Business Course

Clarifying “food” and “agriculture” as new industries

The agricultural industry is currently continuing to experience major changes. In addition to producing agricultural produce, the industry is appealing to consumers with its processes, from seed and rice planting to harvesting, and farming methods. In addition, a new food culture is being created through the development of special region-specific products, suggesting different ways to eat foods, and providing unique dining locations such as farm village based restaurants. In this course, students will study about the agri-food business which is gaining attention as a new industry.

Town Planning and Local Government Course

Town Planning and Local Government Course

Practical studies of town planning conducted together with local citizens
Since there is a current need for regional revitalization, there is a demand for young people who are capable of providing town planning support. In addition to roads, parks, and buildings, town planning also involves creating places and systems for local citizens to interactand cooperate with each other. This is done through cooperation with local government and businesses. In this course, students will study about this type of town planning together with the local people.